Serious Gaming : La Croix-Rouge s’inspire de GTA pour sauver des vies

A l’occasion de la Journée Mondiale des Premiers Secours, la Croix-Rouge a développé un serious game inspiré de l’univers de Grand Theft Auto (GTA) afin de sensibiliser la jeune génération aux premiers secours.




Le Serious Gaming : une technique efficace
Le Serious Gaming consiste à détourner un jeu vidéo dans une optique sérieuse. Un exemple récent est le cas de World of Warcraft qui a été utilisé dans le cadre scolaire. Cette technique est particulièrement efficace afin de toucher les jeunes générations qui ont déjà une connaissance des jeux vidéo et possèdent une culture « gaming » importante.  Rappelons que près de 55% des français jouent régulièrement aux jeux vidéo dont une majorité de 18-25ans (étude SNJV, décembre 2012).

La Croix-Rouge utilise donc parfaitement le serious gaming détournant le jeu vidéo GTA. L’organisation a ainsi crée le Serious Game Licence to Heal qui reprend tous les codes de GTA (vocabulaire, décors, abréviations…) afin de rappeler aux joueurs les gestes de premiers secours en cas d’accident de la route.

La Croix-Rouge a donc dû lire notre article sur les 5 erreurs à éviter en Gamification


Le jeu
Le concept est simple : vous devez sauver des vies en prodiguant les premiers secours aux victimes. Mais attention, vous devrez respecter certaines règles pour devenir un véritable « healer ». Certaines étapes doivent, en effet, être suivies scrupuleusement pour réussir votre mission de sauvetage :
–    Protéger le lieu du frag (endroit où a eu lieu l’accident)  et les joueurs impliqués
–    Checker les PDV du joueur down (vérifier le pronostic vital de la victime)
–    Appeler des renforts
–    Faire les manips pour respawn (faire les gestes de premiers secours pour sauver la victime)

La reprise du langage de GTA permet ici de rendre encore plus immersive l’expérience de jeu pour les Digital Natives. Ce jeu répond donc pleinement à son objectif initial de toucher les jeunes générations en reprenant les codes d’un jeu à succès, d’autant plus que le lancement du jeu coïncide avec la sortie du nouvel opus GTA V.  Voici un bel exemple de Serious Gaming dans le domaine de la sensibilisation !

Sources : France Info (12/09/2013), Blog Le Monde (10/09/2013)

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