Terex Crane Operator, un serious game pour gagner en notoriété

Objectifs du serious game Terex Crane Operator  : Développer son image et renforcer le sentiment d’appartenance


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Terex Crane Operator, un serious game pour gagner en notoriété


Terex, un des leader dans la fabrication d’équipements motorisés pour la construction, l’infrastructure et l’exploitation minière, souhaitait faire connaitre sa marque au grand public d’une manière ludo-éducative et renforcer le sentiment d’appartenance des collaborateurs.

C’est pour répondre à ce double défi que Serious Factory a conçu un jeu sérieux mettant en scène un camion-grue Terex « TEREX The Game – Crane Operator », truffé de missions à remplir par les joueurs. Un jeu aussi bien ludique qu’éducatif.

Découvrez le serious game Crane Operator :

9 Comments to “Terex Crane Operator, un serious game pour gagner en notoriété”

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